These probiotic toothpastes are chemical-free, but full of plant-based ingredients to strengthen teeth, kill bacteria and foam up nicely, just like the regular stuff. And soon, they’ll be stocked at Mecca.
When it comes to Instagram’s oh-so-popular beauty shelfies sweeping our feed— serums, sprays, and stylish pots are top of mind for curating the perfect viral pic and showcase an enviable collection.
We’re guilty of spending a large portion of our paychecks on exxy beauty products and various potions and serums guaranteed to make us feel and look freaking fabulous.
Bite down and these minty chunks turn into regular toothpaste, flavoured entirely with plant-based ingredients. And they come in reusable containers, so you’re not chucking out plastic tubes every couple of months.
While you might have your hair, skin and nails in check with the best organic options on the market, we want to turn your attention to Gem, a probiotic-rich and non-toxic toothpaste that’s here to upgrade your oral care routine.
For most of us, tooth-brushing is like washing the dishes: it’s just one of our daily chores. Now, the humdrum activity is being reframed as an act of self-care, with businesses using the seductive language of the wellness and beauty industries.
“If we’re spending a premium on your face moisturiser or lipstick, we should be treating our mouths in the same way.”
Ms Geminder is sinking her entrepreneurial teeth into this “daggy category” via Gem, a company she created to make a range of toothpastes and other products that replace harsh chemicals with natural alternatives. Her toothpastes, which retail at $15, are packaged in pretty pastel tubes targeted directly to the Millennial and Gen Z market.