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Gem, a New Aussie-Made Toothpaste, is Free From Synthetic Nasties and Comes in Four Minty Flavours

These probiotic toothpastes are chemical-free, but full of plant-based ingredients to strengthen teeth, kill bacteria and foam up nicely, just like the regular stuff. And soon, they’ll be stocked at Mecca.

Level-up your beauty Shelfie with this new mecca product for serious~soft girl~vibes

When it comes to Instagram’s oh-so-popular beauty shelfies sweeping our feed— serums, sprays, and stylish pots are top of mind for curating the perfect viral pic and showcase an enviable collection.

Add This Game-Changing Non-Toxic Product To Your Morning Routine

We’re guilty of spending a large portion of our paychecks on exxy beauty products and various potions and serums guaranteed to make us feel and look freaking fabulous. 

Chomp, Brush and Spit: Aussie Dental Brand Gem Releases Easy-Peasy Toothpaste Bites

Bite down and these minty chunks turn into regular toothpaste, flavoured entirely with plant-based ingredients. And they come in reusable containers, so you’re not chucking out plastic tubes every couple of months.

Shine Up Your Pearly Whites On The Go With These Sustainable Toothpaste Bites

While you might have your hair, skin and nails in check with the best organic options on the market, we want to turn your attention to Gem, a probiotic-rich and non-toxic toothpaste that’s here to upgrade your oral care routine. 

The wellness industry is coming for your teeth

For most of us, tooth-brushing is like washing the dishes: it’s just one of our daily chores. Now, the humdrum activity is being reframed as an act of self-care, with businesses using the seductive language of the wellness and beauty industries.

“If we’re spending a premium on your face moisturiser or lipstick, we should be treating our mouths in the same way.”

Rich Listers’ daughter sets out to shake up toothpaste

Ms Geminder is sinking her entrepreneurial teeth into this “daggy category” via Gem, a company she created to make a range of toothpastes and other products that replace harsh chemicals with natural alternatives. Her toothpastes, which retail at $15, are packaged in pretty pastel tubes targeted directly to the Millennial and Gen Z market.